Madrigal Consultants was born in 2009, out of a personal experience with an avatar named Eliza, and a desire to give insight into the real stories beneath what can make open-ended virtual worlds so compelling.

Since then, we’ve taken part in organizing focus groups and events, engaged in research and journalism, and have made productive introductions between people from many backgrounds.

It has been enlightening and FUN!

Virtual mediums may seem a new thing, but worlds like Second Life have been around for a long time. Media focus has left an impression of SL as more of a gaming medium, yet vibrant communities abound in which people support and enrich one another – learning new languages, arts, ways of thinking, and ways of seeing their day to day lives.

Call it fantasy if you must, but many describe their experiences as tapping into a deep and quite supportive reality.

The heart of our work therefore, has been to help unfold the possibilities that currently exist within virtual worlds, and to help bridge gaps for those who would like to make their own. While it is true that much of the magic of VR comes about spontaneously through trial and error, as it might when taking an open-ended vacation to a foreign land, it is also true that far too many opportunities are lost to the learning curve.

*Of course, Madrigal Consultants is not limited to virtual reality explorations and research.  We also offer editing services and remote office assistance.  We strive to be flexible and resourceful enough to fit with a variety of endeavors.


For serious inquiries, please write to Stephanie, at: